Skip to main content

See what an evaluation is built on.

FoundMatter does not reduce a company to one number. Verified facts, company-provided claims, reasoned analysis, and open questions remain distinct. Company quality and fit with a particular investor are assessed separately.

Facts
Market, product, traction, round
Analysis
Team, execution, clarity, signals
Fit
Separate for each investor's criteria

Four states show how well a claim is supported

Verified fact

A dependable source supports the claim and its freshness is known.

Submitted claim

The information came from the company or investor but has not yet been independently supported.

Reasoned analysis

FoundMatter connects available sources into a transparent interpretation without presenting it as a verified fact.

Missing or stale

Decision-relevant information is absent, conflicts with another source, or needs to be refreshed.

Company quality and investor fit are different questions

Company Evaluation

What can the available evidence support about this company's market, product, team, execution, and capital readiness?

Match Fit

Why does this company fit a particular investor's criteria and exclusions, or why does it not?

Decision context

Which risks, missing evidence, and investor-specific questions should the team test next?

The method remains traceable as it evolves

Dimensions and weights can evolve as new information becomes available. Earlier evaluations retain the method version used at the time.

Traceable origin

Every important claim retains its source, freshness, and state. Conflicts and uncertainty remain visible.

No paid ranking

Payment never improves ranking, evaluation, or response priority. Contact requires approval and carries no outcome promise.

Practical expertise as the starting point

The methodology is authored by FoundMatter founder Paul Krügel, drawing on 80+ accelerated AI and technology startups, 150+ evaluation, training, and jury contexts, and program and investor-readiness work with Cointelegraph Accelerator and UNDP AltFinLab.

Common questions

Does FoundMatter create one universal startup score?

No. FoundMatter shows dimensions, evidence state, risks, and open questions. A concise result can structure review but never replaces investment judgment or due diligence.

Why separate hard facts and soft facts?

Hard facts and soft facts have different sources, uncertainties, and refresh cycles. Separating them prevents a compelling narrative from being treated like a verified business fact.

Can the evaluation method change?

Yes. The method is versioned and deliberately evolves. Earlier results retain their method version while new information can produce traceable revisions.

Start with the companies and criteria that matter today.

Read the evaluation framework